Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective
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Published:2023-09
Issue:
Volume:164
Page:113966
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Kim Hyungjin Lukas,
Kim Young-Gul,
Yoon Sang-Hyeak,
Ryu SunghanORCID
Funder
Myongji University
Cited by
7 articles.
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