National brand’s competition with premium private labels: The role of context-dependent preferences-Reference-Cited by-同舟云学术

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National brand’s competition with premium private labels: The role of context-dependent preferences

Published:2023-10 Issue: Volume:165 Page:114038
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Choi S. Chan,Turut Ozge^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Effects of multitier private labels on marketing national brands;Akcura;Journal of Product and Brand Management,2019

2. Multitier store brands and channel profits;Amaldoss;Journal of Marketing Research,2015

3. Ariely, D. (2010). Predictably irrational. Harper Perennial.

4. An evolutionary game theoretic model for analyzing retailers’ behavior;Assarzadegan;Journal of Retailing and Consumer Services,2020

5. The role of internal reference points in the category purchase decision;Bell;Journal of Marketing Research,1999

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Perceived Quality and Satisfaction Regarding Private Labels in Romanian Retail;Proceedings of the International Conference on Business Excellence;2024-06-01

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