Legitimacy association of an aged brand: Shelter for a brand suffering from consumers’ perceptions of incompetence-Reference-Cited by-同舟云学术

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Legitimacy association of an aged brand: Shelter for a brand suffering from consumers’ perceptions of incompetence

Published:2023-11 Issue: Volume:168 Page:114248
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Ryu Hyerin,Jun Sunkyu

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Leveraging the corporate brand;Aaker;California Management Review,2004

2. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

3. Consumer response to negative publicity: The moderating role of commitment;Ahluwalia;Journal of Marketing Research,2000

4. Resetting the clock: The dynamics of organizational change;Amburgey;Administrative Science Quarterly,1993

5. The influence of firm age and intangible resources on the relationship between entrepreneurial orientation and firm grown among Japanese SMEs;Anderson;Journal of Business Venturing,2013

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