In search of the next nexus: A maturing field for fashion research in the digital age-Reference-Cited by-同舟云学术

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In search of the next nexus: A maturing field for fashion research in the digital age

Published:2021-09 Issue: Volume:134 Page:375-377
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Voyer Benjamin G.,Ko Eunju

Publisher

Elsevier BV

Subject

Marketing

Reference21 articles.

1. An integrated approach to estimate brand association matching and strength in virtual settings;Berni;Journal of Global Fashion Marketing,2020

2. Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA;Chapa;Journal of Global Fashion Marketing,2020

3. Celebrity endorsement: A literature review;Erdogan;Journal of Marketing Management,1999

4. How social media shapes the fashion industry: The spillover effects between private labels and national brands;Hsiao;Industrial Marketing Management,2020

5. The influence of source credibility on communication effectiveness;Hovland;Public Opinion Quarterly,1951

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Investigating metaverse marketing for travel and tourism;Journal of Vacation Marketing;2022-12-21

2. A Methodological Approach for the Promotion of a New Fashion Brand Based on a Digital Marketing Strategy;Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era;2022-11-12

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