Achieving the promise of AI and ML in delivering economic and relational customer value in B2B-Reference-Cited by-同舟云学术

Achieving the promise of AI and ML in delivering economic and relational customer value in B2B

Published:2022-05 Issue: Volume:144 Page:966-974
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Latinovic Zoran,Chatterjee Sharmila C.

Publisher

Elsevier BV

Subject

Marketing

Reference78 articles.

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