Fortune or Prestige? The effects of content price on sales and customer satisfaction-Reference-Cited by-同舟云学术

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Fortune or Prestige? The effects of content price on sales and customer satisfaction

Published:2022-07 Issue: Volume:146 Page:426-435
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Yang Zhi,Cao Xia^ORCID,Wang Feng,Lu Chongyu

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

1. Multiple regression: Testing and interpreting interactions;Aiken,1991

2. Customer Satisfaction, Market Share, and Profitability - Findings from Sweden;Anderson;Journal of Marketing,1994

3. The antecedents and consequences of customer satisfaction for firms;Anderson;Marketing science,1993

4. Digital goods are valued less than physical goods;Atasoy;Journal of consumer research,2018

5. Liquid Consumption;Bardhi;Journal of Consumer Research,2017

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