Price-personalization: Customer typology based on hospitality business

Author:

Tomczyk Arkadiusz T.,Buhalis Dimitrios,Fan Daisy X.F.,Williams Nigel L.

Publisher

Elsevier BV

Subject

Marketing

Reference127 articles.

1. The indirect distribution dilemma: Assessing the financial impact of participation in Booking.com for hotels;Abdullah;Tourism Review.,2021

2. Dynamic pricing strategies: Evidence from European hotels;Abrate;International Journal of Hospitality Management,2012

3. Strategic and tactical price decisions in hotel revenue management;Abrate;Tourism Management,2016

4. Personalization Research in E-Commerce – A State of the Art Review (2000–2008);Adolphs;Journal of Electronic Commerce Research,2010

5. Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness;Aguirre;Journal of Retailing,2015

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