Assessing the influence of celebrity and government endorsements on bitcoin’s price volatility

Author:

Ullah Subhan,Attah-Boakye Rexford,Adams Kweku,Zaefarian Ghasem

Publisher

Elsevier BV

Subject

Marketing

Reference76 articles.

1. From social media to social customer relationship management;Baird;Strategy & Leadership,2011

2. A crypto safe haven against Bitcoin;Baur;Finance Research Letters,2021

3. The importance of brand cues in intangible service industries: An application to investment services;Brady;Journal of Services Marketing,2005

4. Betting on Bitcoin: How social collectives shape cryptocurrency markets;Breidbach;Journal of Business Research,2021

5. Exploring the nature of “trader intuition”;Bruguier;The Journal of Finance,2010

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