The route to improve the effectiveness of negative PSAs

Author:

Ma Jingjing,Mo Zichuan,Gal David

Funder

Bill and Melinda Gates Foundation

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Marketing

Reference58 articles.

1. Ad Council. Frequently asked questions – General answers. https://adcouncil.org/About-Us/Frequently-Asked-Questions. Accessed 10 October 2019.

2. The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers;Adams;Journal of Consumer Affairs,2011

3. Effects of message framing in anti–binge drinking PSAs: The moderating role of counterfactual thinking;Baek;Journal of Health Communication,2013

4. Bad is stronger than good;Baumeister;Review of General Psychology,2001

5. The role of psychological reactance in drinking following alcohol prevention messages;Bensley;Journal of Applied Social Psychology,2006

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