The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value-Reference-Cited by-同舟云学术

The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value

Published:2021-03 Issue: Volume:125 Page:103-119
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Cambra-Fierro Jesús,Gao Lily (Xuehui),Melero-Polo Iguácel

Publisher

Elsevier BV

Subject

Marketing

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