Market mash ups: The process of combinatorial market innovation

Author:

Geiger Susi,Kjellberg Hans

Funder

European Research Council

H2020 Marie Skłodowska-Curie Actions

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

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2. The configuration of actors in market practice;Andersson;Marketing Theory,2008

3. Forming cognitions by investing in a form: Frequent flyer programs in US air travel post-deregulation (1981–1991);Araujo;Industrial Marketing Management,2015

4. The nature of technology: What it is and how it evolves;Arthur,2009

5. Category reviews as market-shaping events;Azimont;Industrial Marketing Management,2007

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