The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions-Reference-Cited by-同舟云学术

The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions

Published:2021-08 Issue: Volume:132 Page:838-847
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Rapert Molly Inhofe,Thyroff Anastasia,Grace Sarah C.

Publisher

Elsevier BV

Subject

Marketing

Reference110 articles.

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