How creative cute characters affect purchase intention-Reference-Cited by-同舟云学术

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How creative cute characters affect purchase intention

Published:2022-03 Issue: Volume:142 Page:211-220
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Chen Cheih-Ying,Huarng Kun-Huang,González Vanessa Izquierdo

Funder

Ministry of Science and Technology, Taiwan

Publisher

Elsevier BV

Subject

Marketing

Reference47 articles.

1. From intention to actions: A theory of planned behavior;Ajzen,1985

2. Ajzen, I. (2019). The Theory of Planned Behavior. Retrieved from http://people.umass.edu/aizen/tpb.html.

3. External stimuli and impulsive buying behavior;Ayub;Market Forces,2018

4. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

5. Impulse buying: Modeling its precursors;Beatty;Journal of Retailing,1998

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