Competition or spillover? Effects of platform-owner entry on provider commitment

Author:

Chi Yunjia,Qing Ping,Jin Yong Jimmy,Yu Jinjun,Dong Maggie Chuoyan,Huang Li

Publisher

Elsevier BV

Subject

Marketing

Reference82 articles.

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2. Aguiar, L., & Waldfogel, J. (2018). Platforms, promotion, and product discovery: Evidence from Spotify playlists. Working Paper. Available at: https://www.nber.org/papers/w24713.

3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

4. Platform performance investment in the presence of network externalities;Anderson;Information Systems Research,2014

5. The use of pledges to build and sustain commitment in distribution channels;Anderson;Journal of Marketing Research,1992

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