Understanding videos at scale: How to extract insights for business research-Reference-Cited by-同舟云学术

Understanding videos at scale: How to extract insights for business research

Published:2021-02 Issue: Volume:123 Page:367-379
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Schwenzow Jasper,Hartmann Jochen^ORCID,Schikowsky Amos,Heitmann Mark

Funder

Deutsche Forschungsgemeinschaft

Publisher

Elsevier BV

Subject

Marketing

Reference90 articles.

1. Valuable virality;Akpinar;Journal of Marketing Research,2017

2. The top 500 sites on the web;Alexa,2020

3. NLP-Enriched automatic video segmentation;Almousa,2018

4. Soccer highlights detection and recognition using HMMs;Assfalg,2002

5. Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations;Avraham;Journal of Business Research,2018

Cited by 35 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sonic Strategies: Unveiling the Impact of Sound Features in Short Video Ads on Enterprise Market Entry Performance;Journal of Business-to-Business Marketing;2024-09-04

2. Automatic video analytics in tourism: A methodological review;Annals of Tourism Research;2024-09

3. Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic;Journal of Travel Research;2024-05-15

4. Graphics based business process harnessing tools, advancing digital maturity of business;Business Process Management Journal;2024-05-09

5. Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services;Marketing Science;2024-05