It pays off to be authentic: An examination of direct versus indirect brand mentions on social media-Reference-Cited by-同舟云学术

It pays off to be authentic: An examination of direct versus indirect brand mentions on social media

Published:2020-09 Issue: Volume:117 Page:19-28
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Hu Miao,Chen Jie,Chen Qimei,He Wei

Publisher

Elsevier BV

Subject

Marketing

Reference86 articles.

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