1. Statistical significance tests are unnecessary even when properly done and properly interpreted: Reply to commentaries;Armstrong;International Journal of Forecasting,2007
2. Significance tests harm progress in forecasting;Armstrong;International Journal of Forecasting,2007
3. Persuasive advertising: Evidence-based principles;Armstrong,2010
4. Forecasting methods and principles: Evidence based checklists;Armstrong;Journal of Global Scholars of Marketing Science,2018
5. Forecasting methods and principles: Evidence-based checklists;Armstrong;Journal of Global Scholars of Marketing Science,2018