Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies-Reference-Cited by-同舟云学术

Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies

Published:2020-08 Issue: Volume:116 Page:561-571
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Branstad Are,Solem Birgit A.

Publisher

Elsevier BV

Subject

Marketing

Reference55 articles.

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