Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming

Author:

Raj S.P.,Rhee Byong-Duk,Sivakumar K.

Publisher

Elsevier BV

Subject

Marketing

Reference58 articles.

1. Implementing online store for national brand competing against private label;Amrouche;Journal of Business Research,2012

2. Anson, M. (2007). First MAP now MVP: Can manufacturers hold the line? Retrieved February 12, 2017 http://www.searchautoparts.com/searchautoparts/financial/first-map-now-mvp/.

3. Bar-Isaac, H. (2017). Vertical restraints in ecommerce/digital markets: Information restraints. Retrieved September 15, 2019 https://www.cresse.info/uploadfiles/2017_sps3_pr1.pdf.

4. Free riding in a multi-channel supply chain;Bernstein;Navel Research Logistics,2009

5. Minimum advertised-price policy rules and retailer behavior: An experiment by Hewlett-Packard;Charness;Interfaces,2002

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