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Assessing the drivers of machine learning business value

  • Published:2020-09 Issue: Volume:117 Page:232-243
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Reis Carolina,Ruivo Pedro,Oliveira Tiago,Faroleiro Paulo

Publisher

Elsevier BV

Subject

Marketing

Reference78 articles.

1. What to expect from artificial intelligence;Agrawal;MIT Sloan Management Review,2017

2. Four steps to realizing business value from digital data streams;Anand;MIS Quarterly Executive,2016

3. Big data, big insights? Advancing service innovation and design with machine learning;Antons;Journal of Service Research,2018

4. Firm resources and sustained competitive advantage;Barney;Journal of Management,1991

5. Making advanced analytics work for you;Barton;Harvard Business Review,2012

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