Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA

Author:

Yamagishi KafferineORCID,Sañosa Alexander RexORCID,de Ocampo Melanie,Ocampo LanndonORCID

Publisher

Elsevier BV

Subject

Strategy and Management,Business and International Management

Reference106 articles.

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2. Optimum selection of novel developed implant material using hybrid entropy‐PROMETHEE approach;Aherwar;Materials Science & Engineering Technology,2019

3. The role of weights in multi-criteria decision aid, and the ranking of water projects in Jordan;Al-Kloub;European Journal of Operational Research,1997

4. The concept of corporate strategy;Andrews,1987

5. Corporate strategy;Ansoff,1965

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