Investigating the role of utilitarian and hedonic goals in characterizing customer loyalty in E-marketplaces-Reference-Cited by-同舟云学术

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Investigating the role of utilitarian and hedonic goals in characterizing customer loyalty in E-marketplaces

Published:2023-08 Issue:8 Volume:9 Page:e19193
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Puspitasari Ira^ORCID,Rusydi Febdian^ORCID,Nuzulita Nania^ORCID,Hsiao Chin-Sung

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference87 articles.

1. Global E-Commerce Jumps to $26.7 Trillion,2021

2. How a Pandemic-Induced Boom in E-Commerce Can Reshape Financial Services;Totolo,2020

3. Adobe. Adobe Digital Economy Index: COVID-19 Report,2021

4. Digital 2021 Indonesia;Kemp,2021

5. iPrice. State of eCommerce in Southeast Asia,2017

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