Engagement of the e-commerce industry in the US, according to Twitter in the period of the COVID-19 pandemic

Author:

Paredes-Corvalan Danyely,Pezoa-Fuentes ClaudiaORCID,Silva-Rojas Genesis,Valenzuela Rojas Iván,Castillo-Vergara MauricioORCID

Funder

Universidad Catolica del Norte

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference94 articles.

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3. Measuring the consumer engagement related to social media: the case of franchising;Calderón-Monge;Electron. Commer. Res.,2021

4. Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands;Schivinski;J. Advert. Res.,2016

5. The economic, climate change and public health edges of the geopolitics of COVID-19: an exploratory bibliometric analysis;Doussoulin;Intech,2022

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