A conceptual model for studying the immersive mobile augmented reality application-enhanced experience

Author:

Nhan Vo Kim,Tam Le ThanhORCID,Dung Ho Tien,Vu Nguyen Thanh

Publisher

Elsevier BV

Subject

Multidisciplinary

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5. Interactivity, inspiration, and perceived usefulness! how retailers’ AR-apps improve consumer engagement through flow;Arghashi;J. Retailing Consum. Serv.,2022

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