A business model predicting the impact of live-stream marketing on firms' stock price

A business model predicting the impact of live-stream marketing on firms' stock price - An event study

Published:2022-12 Issue:12 Volume:8 Page:e12522
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Luo Shunjun,Shyu Maw-Liann,Silalahi Andri dayarana k.^ORCID,Shih I-Tung^ORCID

Publisher

Elsevier BV

Subject

Multidisciplinary

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