Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies-Reference-Cited by-同舟云学术

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Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies

Published:2022-06 Issue:6 Volume:8 Page:e09702
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Watanuki Shinya^ORCID,Akama Hiroyuki^ORCID

Funder

Japan Society for the Promotion of Science

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference91 articles.

1. Building Strong Brands;Aaker,1996

2. The value of brand equity;Aaker;J. Bus. Strat.,1992

3. Assessing robustness against potential publication bias in activation likelihood estimation (ALE) meta-analyses for fMRI;Acar;PLoS One,2018

4. A coordinate-based meta-analysis of overlaps in regional specialization and functional connectivity across subjective value and default mode networks;Acikalin;Front. Neurosci.,2017

5. Prefrontal and hippocampal contributions to the generation and binding of semantic associations during successful encoding;Addis;Neuroimage,2006

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1. References;Consumer Neuroscience;2024

2. An overview of published articles in consumer neuroscience;Consumer Neuroscience;2024

3. Attention, Emotion, Recall Analysis Model for Brand Adoption Using Heat Mapping and Eye Tracking;2023 12th International Conference On Software Process Improvement (CIMPS);2023-10-18

4. Artificial Intelligence and Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2023-06-30

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