Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception
Author:
Funder
Jiangsu University
Publisher
Elsevier BV
Reference95 articles.
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1. What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory;Frontiers in Communication;2024-09-11
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