Antecedent research on cross-border E-commerce consumer purchase decision-making: The moderating role of platform-recommended advertisement characteristics-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Antecedent research on cross-border E-commerce consumer purchase decision-making: The moderating role of platform-recommended advertisement characteristics

Published:2024-09 Issue:18 Volume:10 Page:e37627
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Xu Yiwei^ORCID,He Di,Fan Mingyue^ORCID

Publisher

Elsevier BV

Reference95 articles.

1. Consumer behaviour in cross-border e-commerce: systematic literature review and future research agenda;Chen;Int. J. Consum. Stud.,2023

2. Hybrid recommendation algorithm of cross-border e-commerce items based on artificial intelligence and multiview collaborative fusion;Li;Neural Comput. Appl.,2022

3. Native advertising in online news: trade-offs among clicks, brand recognition, and website trustworthiness;Aribarg;J. Market. Res.,2020

4. The next hype in social media advertising: examining virtual influencers' brand endorsement effectiveness;Kim;Front. Psychol.,2023

5. The impact of risk-aware consumer trust on CB E-commerce platforms and purchase intention;Sun;J. Global Inf. Manag.,2022

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP