The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands --Reference-Cited by-同舟云学术

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The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -

Published:2024-08 Issue:16 Volume:10 Page:e36030
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Sun Hui,Dai You-Yu^ORCID,Jeon Su-Sung,Lee Rok,Wang Hongyun,Shi Xing,Sun Long,Wang Yan

Funder

Shandong Jiaotong University

Publisher

Elsevier BV

Reference68 articles.

1. Marketing Management;Kotler,2016

2. Globalization, national identity, biculturalism, and consumer behavior: a longitudinal study of Dutch consumers;Sobol;J. Bus. Res.,2018

3. Economic Analysis of China's Fast Moving Consumer Goods (FMCG) Industry;Yu,2021

4. China after Covid-19: Economic Revival and Challenges to the World;Amighini,2021

5. Western Cosmetics in the Online Chinese Market: Adaptation Strategies and the Case of Rilastil;Santini,2023

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