How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty-Reference-Cited by-同舟云学术

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How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty

Published:2021-02 Issue:2 Volume:7 Page:e06301
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Chuenban Pichit,Sornsaruht Puris,Pimdee Paitoon^ORCID

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference84 articles.

1. Tuna Wars: Powers Around the Fish We Love to Conserve;Adolf,2019

2. Why Product Quality Is an Underrated Marketing Hack;Agrawal,2017

3. User's guide to correlation coefficients;Akoglu;Turk. J. Emerg. Med.,2018

4. The Future of the Almadraba Sector – Traditional Tuna Fishing Methods in the EU;Ambrosio,2015

5. The Changing Face of Management in Thailand,2009

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