How to quantify social media influencers: An empirical application at the Teatro alla Scala-Reference-Cited by-同舟云学术

How to quantify social media influencers: An empirical application at the Teatro alla Scala

Published:2019-05 Issue:5 Volume:5 Page:e01677
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Deborah Agostino,Michela Arnaboldi,Anna Calissano

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference35 articles.

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4. Mapping and leveraging influencers in social media to shape corporate brand perceptions;Booth;Corp. Commun. Int. J.,2011

5. The Internet as potential equalizer: new leverage for confronting social irresponsibility;Coombs;Publ. Relat. Rev.,1998

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