The financial performance of the most valuable brands: A global empirical investigation-Reference-Cited by-同舟云学术

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The financial performance of the most valuable brands: A global empirical investigation

Published:2019-04 Issue:4 Volume:5 Page:e01433
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Dorfleitner Gregor^ORCID,Rößle Felix,Lesser Kathrin

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference35 articles.

1. Revenue premium as an outcome measure of brand equity;Ailawadi;J. Mark.,2003

2. Brand values and capital market valuation;Barth;Rev. Account. Stud.,1998

3. How promotions work;Blattberg;Market. Sci.,1995

4. To the Shareholders of Berkshire Hathaway;Buffet,2007

5. On persistence in mutual fund performance;Carhart;J. Financ.,1997

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1. Brand equity and company performance: evidence from a quasi-experiment in an emerging market;Marketing Intelligence & Planning;2023-03-30

2. Listado anual de los revisores empleados en la evaluación de los artículos;Siglo Cero;2023-03-20

3. Nível de Intangibilidade dos Ativos e Valor de Mercado: uma Análise nas Empresas de Capital Aberto da América Latina;Revista Ciências Administrativas;2023-02-06

4. The Valuation of Sports Brands;Augmented Corporate Valuation;2022

5. The Valuation of FashionTech and Digital Clothing;Augmented Corporate Valuation;2022

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