Linking strategy formulation in marketing and operations: Empirical research-Reference-Cited by-同舟云学术

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Linking strategy formulation in marketing and operations: Empirical research

Published:1991-08 Issue:3 Volume:10 Page:294-302
ISSN:0272-6963
Container-title:Journal of Operations Management
language:en
Short-container-title:Journal of Operations Management

Author:

Berry William L.,Klompmaker Jay E.,McLaughlin Curtis P.,Hill Terry

Publisher

Wiley

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1016/0272-6963(91)90070-E/fullpdf

Reference2 articles.

1. An Open Letter: TQM on Campus Harvard Business Review 1991 94 95

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