Consumer's Protection from the Generation Y's Perspective. A Research Based on Scenarios-Reference-Cited by-同舟云学术

Consumer's Protection from the Generation Y's Perspective. A Research Based on Scenarios

Published:2015 Issue: Volume:20 Page:8-18
ISSN:2212-5671
Container-title:Procedia Economics and Finance
language:en
Short-container-title:Procedia Economics and Finance

Author:

Corodeanu Daniela-Tatiana Agheorghiesei

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference37 articles.

1. ANPC, 2012. http://www.anpc.gov.ro/anpcftp/interes_public/raport_activitate_anpc_2012_130725, pp. 3-25.

2. Armour, S., Blass, E., 2005. Generation Y: They’ve arrived at work with a new attitude. USA TODAY, http://usatoday30.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm.

3. Balkans.com, 2013. “62 percent of young Romanian consumers are asking for advice before buying a product”, http://www.balkans.com/open-news.php?uniquenumber=179110.

4. Understanding Generation Y and their use of social media: a review and research agenda;Bolton;Journal of Service Management,2013

5. Corodeanu Agheorghiesei, D.T., Niţă, V., 2010. Ethics and the shelf-cheated customer: how Marketing students would react to a dual hypostasis. Supply Chain Management Journal, Issue 2, 15-28. Valahia University Press. http://scm-journal.com/images/nr22010/2-3.pdf, p. 27.

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