Green Marketing as a Tool Influencing Consumerś Behavior: Slovak Case Study of Regional Mark Preference

Author:

Murin Ivan,Marková Iveta,Zelený Ján,Jaďuďová Jana

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference36 articles.

1. Altman, I., 1973.Some perspectives on the study of man-environment phenomena. Journal Representative Research in Social Psychology, IV(1), 98-113.

2. Anderson, T.L.; Leal, D.R., 2001. Free Market Environmentalism (revisited edition). 1. ed. Palgrave, New York.

3. Annual Report for 2013.Slovak Statistical Office of the Slovak Republic. [on-line]. Demography and Social Statistics. Available at: Slovak Statistical Office of the Slovak Republic [cit. 2014-10-24]: http://slovak.statistics.sk.

4. Baďurová, D., 2010. Environmental labeling in SR process of granting the national Ecolabel and EU Ecolabel. 2nd International Topical Meeting [on-line] SEA Trnava, paper#Environmentalne_oznacovanie_v_SR.

5. Baker, M.J., 2003. The marketing book. 5th edition. Burlington:Butterworth ± Heinemann, New York, pp. 834.

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