Advergaming – The Novel Instrument in the Advertsing

Author:

Sharma Muskan

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference8 articles.

1. Brian D. Till and Daniel W. Baack(2005), “RSecall and persuasion Does Creative Advertising Matter?”, Journal of Advertising, vol. 34(3). 47-57.

2. Stuart Elliott(2005) “Volvo Video Game Takes ‘Advergaming’ To New Level” The Wheels (Kitchener/Cambridge/Waterloo, ON), Nov 25, 2005.

3. Ugur Bati 1, Bunyamin Atici (2010), “The Effects Of Advergames Towards Brand Attitudes On Turkish Youth”, Proceedings of EdulEARN10 Conference, Barcelona, Spain.

4. Vincent Cicchirillo & Jhih-Syuanlin (2011),“Stop Playing with Your Food A Comparison of For-Profit and non-Profit Food-Related Advergames”, Journal Of Advertising Research, Vol 3, pg484-498.

5. FICCI-KPMG report on Indian Media & Entertainment Industry-2011.

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