Conceptual Approaches on Quality and Theory of Tourism Services

Author:

Butnaru Gina Ionela,Miller Amanda

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference33 articles.

1. Grönroos, C. Relationship approach to marketing in service contexts: The marketing and organizational behavior interface, Journal of Business Research, Vol. 20, Issue 1, January, 1990, pp. 3-11.

2. Shostack, Lynn, G., Designing services that deliver, Harvard Business Review, Volume: 62, Issue: 1, Harvard Business School Publication Corp., 1984.

3. Grove, S., J., Fisk, R., P., John, J. The future of services marketing: forecasts from ten services experts, Journal of Services Marketing, Vol. 17, Issue: 2, 2003, pp. 107-121.

4. Sánchez, A., M. 2009 Relationships between Services, Growth, Productivity and Welfare: The State of the Art, ServPPIN: The Contribution of Public and Private Services to European Growth and Welfare, and the Role of Public-Private Innovation Networks http://www.servppin.com/, accessed on the 5th of July, 2012.

5. Grönroos, C. Service Management and Marketing, Published by John Wiley and Sons, London, 2003, p. 23.

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