Developing a Scale to Measure Customer Loyalty
Author:
Publisher
Elsevier BV
Subject
General Economics, Econometrics and Finance
Reference16 articles.
1. Baloglu, S., 2002. Dimensions of Customer Loyalty: Separating Friends from Well Wishers, Cornell Hotel and Restaurant Administration Quarterly 43, p. 47-59.
2. Evanschitzky, H.,Wunderlich,M., 2006. An Examination of Moderator Effects in the Four-Stage Loyalty Model, Journal of Service Research 8, No.4, p.330-345.
3. Han, X., Kwortnik, R., Wang, C., 2008. Service Loyalty: An Integrative Model and Examination across Service Contexts, Journal of Service Research 11, No. 1, p. 22-42.
4. Harris, L., Goode, M., 2004. The Four Stages of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics, Journal of Retailing 80, No. 2, p. 139-158.
5. Jacoby, J, Chestnut, R.W., 1978. Brand Loyalty Measurement and Management, Wiley Press, New York.
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