Brand value accounting: an international comparison of perceived managerial implications-Reference-Cited by-同舟云学术

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Brand value accounting: an international comparison of perceived managerial implications

Published:2001-06 Issue:2 Volume:10 Page:197-221
ISSN:1061-9518
Container-title:Journal of International Accounting, Auditing and Taxation
language:en
Short-container-title:Journal of International Accounting, Auditing and Taxation

Author:

Cravens Karen S,Guilding Chris

Publisher

Elsevier BV

Subject

Finance,Accounting

Reference81 articles.

1. Managing Brand Equity;Aaker,1991

2. Building Strong Brands;Aaker,1996

3. The financial information content of perceived quality;Aaker;Journal of Marketing Research,1994

4. The value relevance of intangibles;Aboody;Journal of Accounting Research,1998

5. Advertisers Annual. (1989). 64th edition. Reed Information Services.

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