POWER for Reproductive Health: Results from a Social Marketing Campaign Promoting Female and Male Condoms

Author:

Bull Sheana S.,Posner Samuel F.,Ortiz Charlene,Beaty Brenda,Benton Kathryn,Lin Lillian,Pals Sherri L.,Evans Tom

Publisher

Elsevier BV

Subject

Psychiatry and Mental health,Public Health, Environmental and Occupational Health,Pediatrics, Perinatology, and Child Health

Reference24 articles.

1. A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion;Maibach;Prev Chron Dis,2006

2. A 10-year retrospective of research in health mass media campaigns: Where do we go from here?;Noar;J Health Commun,2006

3. Social marketing in public health;Grier;Annu Rev Public Health,2005

4. Implementation of condom social marketing in Louisiana;Cohen;Am J Public Health,1999

5. Social marketing sexually transmitted disease and HIV prevention: A consumer-centered approach to achieving behavior change;Lamptey;AIDS,1998

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