A framework for attribute selection in marketing using rough computing and formal concept analysis-Reference-Cited by-同舟云学术

A framework for attribute selection in marketing using rough computing and formal concept analysis

Published:2017-06 Issue:2 Volume:29 Page:122-135
ISSN:0970-3896
Container-title:IIMB Management Review
language:en
Short-container-title:IIMB Management Review

Author:

Acharjya D.P.,Das T.K.

Publisher

Elsevier BV

Subject

Economics and Econometrics,General Business, Management and Accounting

Reference23 articles.

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2. Rough computing based information retrieval in knowledge discovery databases;Acharjya,2013

3. Intuitionistic fuzzy sets;Atanasov;Fuzzy Sets and Systems,1986

4. Knowledge discovery in marketing: An approach through rough set theory;Beynon;European Journal of Marketing,2001

5. Counter intuitive marketing: Achieving great results using uncommon sense;Clancy,2000

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