Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets-Reference-Cited by-同舟云学术

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Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets

Published:2019-12 Issue:4 Volume:31 Page:396-406
ISSN:0970-3896
Container-title:IIMB Management Review
language:en
Short-container-title:IIMB Management Review

Author:

Rath Pragyan,Bharadwaj Apoorva

Publisher

Elsevier BV

Subject

Economics and Econometrics,General Business, Management and Accounting

Reference29 articles.

1. Airtel myPlan Pizza TVC. Retrieved July 13, (2016), from https://www.youtube.com/watch?v=Qnz-O4Zg5R8.

2. Amul New Ad 2014 Real Milk, Real Ice Cream. Retrieved July 13, (2016), from https://www.youtube.com/watch?v=YfAFWOtMmvg.

3. Axis Bank Mobile App-New TVC with Deepika. Retrieved July 13, (2016), from https://www.youtube.com/watch?v=SrsL7MwQ9Bs.

4. The forms of capital;Bourdieu,1986

5. I can't believe it's not Bakhtin!: Literary theory, postmodern advertising, and the gender agenda;Brown;Journal of Advertising,1999

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