Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective-Reference-Cited by-同舟云学术

Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective

Published:2022-03 Issue:1 Volume:34 Page:7-17
ISSN:0970-3896
Container-title:IIMB Management Review
language:en
Short-container-title:IIMB Management Review

Author:

Mittal Shweta,Gupta Vishal,Motiani Manoj

Publisher

Elsevier BV

Subject

Economics and Econometrics,General Business, Management and Accounting

Reference97 articles.

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4. When consumers love their brands: Exploring the concept and its dimensions;Albert;Journal of Business Research,2008

5. The measurement and antecedents of affective, continuance, and normative commitment to the organisation;Allen;Journal of Occupational Psychology,1990

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