1. Advertising Association (1993). The Lifestyle Pocket Book. The Advertising Association in conjunction with NTC Publications, Henley-on-Thames.
2. Advertising Association (1994a). The Marketing Pocket Book. The Advertising Association in conjunction with NTC Publications, Henley-on-Thames.
3. The Regional Marketing Pocket Book;Advertising Association,1994
4. Service America: Doing Business in the New Economy;Albrecht,1985
5. Corporate Strategy;Ansoff,1965