1. How much is your personal data worth?’;Steel;Financ. Times,2013
2. See Digital Content and Digital Service Directive (EU) 2019 /770, Article 3(1).
3. See, indeed, V. Janeček and G. Malgieri, Commerce in Data and the Dynamically Limited Alienability Rule’ (2020) 21 German Law Journal accessed 19 December 2019.
4. Data extra commercium’;Malgieri,2020
5. Obviously, this could be used by those siding on the ‘against personal data ownership’ as an argument in their favour, by stating that it would be very hard to introduce personal data ownership in the EU, since it requires changing the EU Charter on fundamental rights and removing from this list the fundamental right to personal data protection. We agree this would be complicated, but, in essence, it is not impossible. 2000.