An exploration of branding in industrial markets-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

An exploration of branding in industrial markets

Published:1997-09 Issue:5 Volume:26 Page:433-446
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Mudambi Susan McDowell,Doyle Peter,Wong Veronica

Publisher

Elsevier BV

Subject

Marketing

Reference58 articles.

1. Marketing Management & Strategy;Doyle,1994

2. Competitive Advantage: Creating and Sustaining Superior Performance;Porter,1985

3. Assessing Advantage: A Framework for Diagnosing Competitive Superiority;Day;Journal of Marketing,1988

4. Managing Brand Equity;Aaker,1991

5. The Power of Industrial Brands;Hague,1994

Cited by 249 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework;Industrial Marketing Management;2024-07

2. Building a value-creating brand in internationalizing small and medium-sized enterprises;International Marketing Review;2024-06-11

3. YOUTHS’ WORD-OF-MOUTH IN A DEVELOPING COUNTRY: ROLES OF GREEN PROMOTION AND GREEN BRAND LOYALTY;Business, Management and Economics Engineering;2024-05-24

4. Research on the Influence of Cultural Memory in Agricultural Heritage on Brand Loyalty;Sustainability;2024-05-16

5. The role of services in creating brand loyalty for B2B manufacturers;Journal of Business Research;2024-03

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP