Advertising budgeting practices in agribusiness: The case of farmer cooperatives-Reference-Cited by-同舟云学术

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Advertising budgeting practices in agribusiness: The case of farmer cooperatives

Published:1997-01 Issue:1 Volume:26 Page:31-40
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Miles Morgan P.,White John B.,Munilla Linda S.

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. Optimal Advertising Policy under Dynamic Conditions;Nerlove;Econometrica,1962

2. Behavioral Accounting;Siegel,1989

3. Advertising Budgeting Approaches in the U.K.;Lynch;Industrial Marketing Management,1989

4. Targeting Farmers: Agribusiness Advertising Gets Specific as Industry Specializes;Strange;Indianapolis Business Journal,1992

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics;Industrial Marketing Management;2020-08

2. Planung von Werbeausgaben;Handbuch Werbeforschung;2015-09-15

3. Cooperative Advertising Models in Supply Chain Management: A Review;Contributions to Management Science;2014-10-09

4. How Corporate Cultures Drive Advertising and Promotion Budgets;Journal of Advertising Research;2014-06

5. Cooperative advertising models in supply chain management: A review;European Journal of Operational Research;2014-04

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