A Holistic Approach to Countertrade

Author:

Fletcher Richard

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. Alexandrides, C. G., and Bowers, Barbara L.: What Direction Should Countertrade Research Take? Paper presented at the Worldwide Countertrade Association Meeting, Alexandria, VA (1989).

2. Asiwaju, G. O. A., and Paliwoda, S. J.: Nigeria Rethinks Countertrade Basics. Countertrade and Barter Quarterly Summer, 51–56 (1986).

3. Australian Countertrade Association: Monthly Newsletters, from inception in 1985 to January 1994. Issued by Australian Countertrade Association Ltd, Canberra ACT.

4. Barrett, Michael: Strategic Implications of International Countertrade. Faculty of Business Working Paper Series WP 92/01, Royal Melbourne Institute of Technology, Coburg Campus, (1992).

5. Are Companies Ready for Countertrade?;Bates;International Marketing Review,1986

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