Assessing the Structure of Industrial Buying Centers with Multivariate Tools-Reference-Cited by-同舟云学术

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Assessing the Structure of Industrial Buying Centers with Multivariate Tools

Published:1999-05 Issue:3 Volume:28 Page:263-276
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Morris Michael H,Berthon Pierre,Pitt Leyland F

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. A Reward Measurement Model of Organizational Buying Behavior;Anderson;Journal of Marketing,1985

2. Bonoma, T. V., and Zaltman, G.: Introduction, in Organizational Buying Behavior, American Marketing Association, Chicago, 1978, 1–30.

3. Industrial and Organizational Marketing;Morris,1992

4. When Three is Not Always Two Against One;Rapaport;Journal of Experimental Social Psychology,1976

5. A Theory of Coalition Formation;Gamson;American Sociological Review,1961

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The buying center concept as a milestone in industrial marketing: Review and research agenda;Industrial Marketing Management;2023-01

2. Buying Center-Analyse: Wo kommen wir her, wo stehen wir, wo sollten wir hin?;Handbuch Business-to-Business-Marketing;2015

3. Sales coordination and structural complexity: a national‐international comparison;Journal of Business & Industrial Marketing;2013-07-29

4. An empirical test of contributing factors to different forms of maverick buying;Journal of Purchasing and Supply Management;2011-09

5. Functional actors and perceptions of innovation attributes: influence on innovation adoption;European Journal of Innovation Management;2009-07-31

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