A Survey of New Product Forecasting Practices in Industrial High Technology and Low Technology Businesses-Reference-Cited by-同舟云学术

A Survey of New Product Forecasting Practices in Industrial High Technology and Low Technology Businesses

Published:1999-11 Issue:6 Volume:28 Page:565-571
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Lynn Gary S.,Schnaars Steven P.,Skov Richard B.

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

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2. Focus Groups and the Nature of Qualitative Marketing Research;Calder;Journal of Marketing Research,1977

3. Marketing Research Methodological Foundations;Churchill,1991

4. New Products;Cooper;Journal of Product and Innovation Management,1987

5. Applications of Focus Group Interviews in Marketing;Cox;Journal of Marketing,1976

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